770-820-9004     |     severinerg@me.com     |     linkedin.com/in/severinerigaud

About Me

 

22 years experience as a global strategic, creative and innovative marketing professional with strong leadership skills. 

 

I have Business to Business and Business to Consumer experience with all industries, from retail to industrial markets including but not limited to Software, 3D Printing, Technology, Manufacturing, Automotive, Aerospace, Medical, Packaging, Retail, Construction, Real Estate, Education, Energy and Government markets.

 

Having contributed to numerous successful projects throughout my career, I am accustomed to serving as an active project leader, trainer, and communicator as I have managed over six direct reports. I am also very knowledgeable about various marketing tactics that contribute to expansive market engagement and revenue growth. I have a talent for integrating solid marketing management and business development in pursuit of bottom-line goals and objectives.

Severine Rigaud

MARKETING LEADER 

 

22 years experience as a Digital Marketing Leader with extensive experience in communication strategies, design, digital marketing and operation, demand generation, marketing automation systems, lead segmentation and lead scoring, A/B testing, performance analysis, brand building, SEO / SEM strategy, project management, budgeting, planning, reporting and workflow reflecting a consistent record of success with the ability to coordinate and deliver projects across multiple business units.

 
EXPERIENCE
 
2019-2020

Digital Marketing & Operation

JONES LANG LASALLE

Build and implement effective processes around digital campaigns delivery, website content and performance, annual planning, budgeting and workflow.

2019

Email Marketing

CADY STUDIOS

B2B and B2C strategic email marketing.

2018-2019

Marketing Director

RE/MAX TRU 

B2B and B2C strategic marketing including print and digital advertising, SEO, direct marketing, social media, retargeting, website development, for 10+ builders.

2015-2018

Global Marketing Director

3D SYSTEMS 

B2B strategic marketing, demand generation, digital advertising, sales collateral, case studies, press releases, social media, retargeting, SEO, paid search, landing pages, website and eCommerce platform development, testing and launch plans.

2014-2015

Marketing Manager

MARKEM-IMAJE 

B2B strategic digital marketing, designed, developed and customized campaigns for global partners.

2006-2014

Global Marketing Manager

GRAVOTECH 

B2B and B2C strategic marketing, demand generation campaigns, digital marketing, web design, content management, SEO and paid search, social media, advertising, emailing, events, tradeshows, seminars, webinars, led telemarketing teams for cold calling campaigns.

1998-2014

Marketing Manager

SERDI CORPORATION 

B2B sales, marketing and events, leads management, website development, email marketing, print advertising.

EDUCATION
 
2004-2007

Associate's Degree

DESIGN SCHOOL

A.S Graphic Design [Dean’s Award]

Art Institute of Pittsburgh, USA

1995-1997

Associate's Degree

TECHNICAL SCHOOL

A.S Transports and Logistics

Alexandre Dumas, France

1993-1995

Associate's Degree

TECHNICAL SCHOOL

A.S Marketing and Accounting

Saint-Joseph, France

REFERENCES
 

"I have had the opportunity of working with Severine as one of the leadership marketing team members here at 3D Systems. I have been impressed with her intelligence and ability to quickly adapt to our business. I also find the following attributes when working with Severine: 

  • Innovative strategist who delivers results 

  • Team and projects leadership and dedication 

  • Always prioritizes for marketing plan efficiency” 

 

Cathy Lewis, CMO | 3D Systems 

"Severine is a consummate marketing professional. She brought about the change from Legacy to eMarketing at Gravotech. Severine is able to manage multiple priorities and many staff at once and takes great pride in delivering excellence.

 

The high standard of marketing metrics at Gravotech Inc. is directly attributable to Severine. She has made a significant impact with ever tightening budgets.” 

 

Tim Grabrovaz, VP | Gravotech  

"I had the pleasure of working with Severine during the time she worked at Markem-Imaje. Proactivness, initiative and team work are three positive skills I can highlight from her.

 

I definitely recommend Severine for either conducting local or regional Marketing teams as she also has a very strong understanding of the different cultures.” 

 

Sebastian Chiappe, BM | Markem-Imaje 

SKILLS
 

Digital Marketing - Advanced

Project Management - Advanced

Marketing Automation - Advanced

Adobe - Advanced

SEO & Paid Media - Advanced

English, French, Spanish - Fluent

EXPERTISE
 
DEMAND GENERATION

Propel leads by 300% year over year by strategically creating specific content to a targeted audience [Gravotech]. Develop and implement lead generation plans resulting in over $28 million in new revenue and a 25% increase in new leads conversion rate over a two-year period [3D Systems]. 

PAID MEDIA

Direct comprehensive paid search campaigns with over $1.2M annual budget. Design landing pages and measured campaign results and engagement metrics to optimize for growth. 

SOCIAL MEDIA

Expanded social media engagement by 82% year over year through marketing plans, development and testing

[3D Systems]. 

Targeted 10 market segments, producing over 100K YouTube views within 12 months [Gravotech]. 

BUDGETING

Managed up to over $2.6M global annual marketing budget with full accountability for performance against immediate and long-range corporate objectives while staying within budget parameters. 

VOLUNTEERING
 
MARKETING CONSULTANT [2017-2018]

Direct the efforts of the marketing and communications team and coordinate at the strategic and tactical levels, including budgeting, lead generation campaigns, design, event marketing, and web content management. 

CulinaryLocal | Marketplace for Culinary Events