22 years experience as a global strategic, creative and innovative marketing professional with strong leadership skills.
I have Business to Business and Business to Consumer experience with all industries, from retail to industrial markets including but not limited to Software, 3D Printing, Technology, Manufacturing, Automotive, Aerospace, Medical, Packaging, Retail, Construction, Real Estate, Education, Energy and Government markets.
Having contributed to numerous successful projects throughout my career, I am accustomed to serving as an active project leader, trainer, and communicator as I have managed over six direct reports. I am also very knowledgeable about various marketing tactics that contribute to expansive market engagement and revenue growth. I have a talent for integrating solid marketing management and business development in pursuit of bottom-line goals and objectives.
22 years experience as a Digital Marketing Leader with extensive experience in communication strategies, design, digital marketing and operation, demand generation, marketing automation systems, lead segmentation and lead scoring, A/B testing, performance analysis, brand building, SEO / SEM strategy, project management, budgeting, planning, reporting and workflow reflecting a consistent record of success with the ability to coordinate and deliver projects across multiple business units.
Digital Marketing & Operation
JONES LANG LASALLE
Build and implement effective processes around digital campaigns delivery, website content and performance, annual planning, budgeting and workflow.
B2B and B2C strategic email marketing.
B2B and B2C strategic marketing including print and digital advertising, SEO, direct marketing, social media, retargeting, website development, for 10+ builders.
Global Marketing Director
B2B strategic marketing, demand generation, digital advertising, sales collateral, case studies, press releases, social media, retargeting, SEO, paid search, landing pages, website and eCommerce platform development, testing and launch plans.
B2B strategic digital marketing, designed, developed and customized campaigns for global partners.
Global Marketing Manager
B2B and B2C strategic marketing, demand generation campaigns, digital marketing, web design, content management, SEO and paid search, social media, advertising, emailing, events, tradeshows, seminars, webinars, led telemarketing teams for cold calling campaigns.
B2B sales, marketing and events, leads management, website development, email marketing, print advertising.
A.S Graphic Design [Dean’s Award]
Art Institute of Pittsburgh, USA
A.S Transports and Logistics
Alexandre Dumas, France
A.S Marketing and Accounting
"I have had the opportunity of working with Severine as one of the leadership marketing team members here at 3D Systems. I have been impressed with her intelligence and ability to quickly adapt to our business. I also find the following attributes when working with Severine:
Innovative strategist who delivers results
Team and projects leadership and dedication
Always prioritizes for marketing plan efficiency”
Cathy Lewis, CMO | 3D Systems
"Severine is a consummate marketing professional. She brought about the change from Legacy to eMarketing at Gravotech. Severine is able to manage multiple priorities and many staff at once and takes great pride in delivering excellence.
The high standard of marketing metrics at Gravotech Inc. is directly attributable to Severine. She has made a significant impact with ever tightening budgets.”
Tim Grabrovaz, VP | Gravotech
"I had the pleasure of working with Severine during the time she worked at Markem-Imaje. Proactivness, initiative and team work are three positive skills I can highlight from her.
I definitely recommend Severine for either conducting local or regional Marketing teams as she also has a very strong understanding of the different cultures.”
Sebastian Chiappe, BM | Markem-Imaje
Digital Marketing - Advanced
Project Management - Advanced
Marketing Automation - Advanced
Adobe - Advanced
SEO & Paid Media - Advanced
English, French, Spanish - Fluent
Propel leads by 300% year over year by strategically creating specific content to a targeted audience [Gravotech]. Develop and implement lead generation plans resulting in over $28 million in new revenue and a 25% increase in new leads conversion rate over a two-year period [3D Systems].
Direct comprehensive paid search campaigns with over $1.2M annual budget. Design landing pages and measured campaign results and engagement metrics to optimize for growth.
Expanded social media engagement by 82% year over year through marketing plans, development and testing
Targeted 10 market segments, producing over 100K YouTube views within 12 months [Gravotech].
Managed up to over $2.6M global annual marketing budget with full accountability for performance against immediate and long-range corporate objectives while staying within budget parameters.
MARKETING CONSULTANT [2017-2018]
Direct the efforts of the marketing and communications team and coordinate at the strategic and tactical levels, including budgeting, lead generation campaigns, design, event marketing, and web content management.